I’ve closed Gucci deals, worked alongside Roc Nation’s top dealmakers, sat inside UMG’s boardrooms, and deployed AI tools that teams actually adopted. I know how to make culture adopt technology.

The Four Problems I Solve:

1. Can’t Close Deals or Find the Right Partners
   7–8 figure partnerships, label deals, platform integrations. Not theory - execution.
   

2. Culture Doesn’t Care About Your Tech (or Your Ideas)
   Groundbreaking features don’t move culture. Without the right GTM and cultural entry points, no one pays attention. Same as breaking artists: I’ve had billions of streams. Without the right intro, you’ll never cross over.
   

3. AI Investments Aren’t Showing ROI
   Drowning in vendor pitches. I deploy workflows that teams actually adopt and show you real dollars saved, not empty promises.
   

4. New or Legacy IP Sits Dormant
   Valuable IP with no roadmap to activate in today’s world of tech, culture, and social. I make it connect without looking desperate or out of touch.

Why AI & Automation Expertise Matters

What that looked like at The Edit:

They're one of Inc.'s fastest-growing agencies. Every brand ran a different way and the same briefs got rebuilt every week. We built one way to run all of it, inside the Slack they already use. About 70% of the manual work went away and roughly 16 hours a week came back per team lead. Their team puts the senior time that freed up at $320K+ a year. Those are their numbers, not mine. The whole thing is written up at fireclubinc.com/case-studies/the-edit.

What You Get:

I don’t pitch tools. I identify which ones deliver measurable ROI, show you how to integrate them without breaking your team, and cut the noise on what to skip. Then I deploy them.

Example:

At Hume, I led Death Pixie from concept to 30M+ streams and to Red Rocks, the first AI-native artist to play it, with deadmau5. No army, no new headcount.